Why the name?
The Heron is known for its patience, standing still until the exact right moment to strike.
Heron Rock is a physical place, a rock outside our office where a Heron often chooses to rest, when not hunting.
The choice of the name signifies our reputation for being both patient and being able to see when to invest before many others see what we see.
But also, our desire to create a comfortable space for founders to recharge as needed to continue the constant hunt required for survival.